Toyota Top In Latest Kinsey Report
On Oct 9 2014 08:20:35
Toyota took top honours in the 2014 Kinsey Report released by the Automobile Association on 1 October 2014, achieving no less than five podium positions, including the pole position in the Crossovers category and the number one and two positions in the coveted Family Favourites category.
The Kinsey report is the most comprehensive parts pricing survey conducted in South Africa. The survey is conducted annually encompassing over 60 best-selling vehicles from various manufacturers across eight categories and is intended as an independent reference for motorists on the cost involved to service, maintain and repair a vehicle.
"The 2014 Kinsey survey is a clear indication of our commitment to customer satisfaction through stable parts supply and competitive pricing", says John Oliver, Vice President Customer Service.
The locally produced Toyota Corolla family has made the biggest impact on this year's Kinsey report taking first and second position in the Family Favourites category. This category is the largest segment of the South African market and as a result has the largest representation. The Corolla Quest topping this category with a parts basket of R65 879. The New Generation Corolla 1.6 achieved second place only about R1 000 behind the Quest.
Another win for Toyota is the Crossover category which accounts for a similar market segment as the Family Favourites and is one of the fastest growing segments in South Africa. The Fortuner dominated this category with an overall lead of R30 000 on the closest competitor. Very affordable crash-parts pricing gave Fortuner its lead in this category.
Other strong performances came from the Avanza 1.5 SX achieving second place in the Compact Crossover category. The Toyota Hilux Single Cab 2.0 VVT-I came third in the Single Cab category, which is new to the Kinsey survey.
"Over and above our investment in state of the art facilities to achieve customer orientated logistics, ensuring reasonable cost of ownership is pivotal to ensure on-going customer satisfaction and retention," concludes Oliver.