According to the most recent AutoTrader Car Industry Report, searches for electric vehicles (EVs) grew by 110% to half a million in 2021. This is good news for a brand like Toyota that’s investing heavily in EVs, with 2030 the target date for halving the cost of its batteries and electric drivetrains to make electric, hybrid, plug-in hybrid and even fuel cell vehicles more accessible. 

Speaking at the Toyota State of the Motor Industry (SOMI) event earlier this year, CEO Andrew Kirby and Senior Vice President of Sales Leon Theron revealed that with its range of Lexus Hybrid models and the locally built Toyota Corolla Cross Hybrid, Toyota already controls 70% of the new energy vehicle market.