Toyota South Africa Motors (TSAM) has dominated the 2017 Ipsos Vehicle Quality Awards, garnering a total of 10 gold awards. With its extensive model range, Toyota has come out on top in terms of the number of gold awards won in the latest vehicle quality survey conducted in South Africa by Ipsos, the international market research company.

The recently-announced results are derived from a detailed survey conducted in 2016 and involve more than 7 000 owners of vehicles from 17 different brands. These interviewees must have bought their vehicles new through franchised dealer channels. Interviews were conducted telephonically by the Ipsos team and took place after the vehicles had been in service for about 90 days. The 17 brands surveyed represent 72% of new vehicle sales in SA during 2016.

Toyota’s golds came in the Small Hatch (Yaris), Small Sedan (Corolla Quest), Multi-Purpose Vehicle (Avanza), Petrol Single Cab (Hilux), Diesel Single Cab (Hilux), One-Ton Single Cab Light Commercial Vehicle (LCV) Brand, best performing LCV (Toyota Hilux Petrol), Volume Passenger Car Brand, Local Passenger Car Manufacturing Plant and Best Local LCV Manufacturing Plant.

Calvyn Hamman, Senior Vice President of Sales and Marketing says: “As a vehicle manufacturer, there is no greater joy than being voted by our customers as the most trusted brand. This stamp of approval is a reflection of our ongoing pursuit to put smiles on Toyota customers and proof to our dealers, sales teams as well as colleagues at the Prospecton plant that their diligence doesn’t go unnoticed. We are not only proud of the customers who have voted our cars the most reliable, but also proud of all the Toyota employees behind our brand.”

There is no denying that quality has always been a big aspect in the customer’s decision to purchase a vehicle and this has, in turn, resulted in customers requiring higher standards of quality and customer experience. “At the centre of Toyota is the philosophy of Quality, Reliability and Durability. We endeavour to maintain a high standard of quality in all the vehicles we sell to our customers,” he says.

The latest Ipsos vehicle purchasing and servicing customer research revealed that the way customers perceived the servicing experience had improved even more dramatically. An interesting insight, according to Ipsos, is that there were more complaints with imported passenger cars than those made locally. It must be remembered that these days more than 70% of the cars sold in SA are imported models, says Ipsos.