South African Child Finalist in International Dream Car Contest

Alaia de Blanche, South African Finalist in the International Dream Car Art Contest will be jetting off to Tokyo in August to accept her award for her oil collecting car creation.

The twelve year old Alaia, won the trip after receiving top honours in the South African leg of the Toyota Dream Car Art Contest. The contest was visualised by Toyota President and CEO Mr Akio Toyoda, who wanted to create a platform to teach children to use the power of dreams and imagination and to stimulate their interest in cars. Mr Toyoda remains the chief judge of this competition, despite his demanding global schedule.

Alaia described her invention as “a futuristic car that drives under water and sucks up all the oils spills. It will then release the oil into tanks for recycling. By doing this, the car saves thousands of sea creatures.” Her car is focused on the environment which was a strong trend throughout the competition this year.

The contest started in 2004 and was held for the sixth time this year. In South Africa it has seen a dramatic increase in entries from around 350 last year to over 3500 entries this year. The contest is held once a year, with Toyota affiliates around the world conducting a national competition in three age categories namely: under 10 years old, 10 - 12 years old and 13 - 15 years old. The top five contestants win prizes on a national level and are subsequently entered into the international competition which is judged in Japan with Akio Toyoda as the head of the judging jury.

“This competition is aimed at giving children around the world an opportunity to express their creativity, showcase their talents and have an opportunity to travel to Japan to meet Toyota Motor Corporation’s executives,” explains Kerry Roodt, General Manager, Marketing Communications at Toyota South Africa Motors.

“We would like to thank all the children from South Africa for participating and we hope to receive the same support for the 8th Annual Dream Art Competition which will be kicking off in November 2013.”


Picture left: Alaia de Blanche with her "Oil collecting Car"
Picture right: Alaia de Blanche receiving her 2nd Place Prize at the National Awards which was held at the Head Office Museum from Calvyn Hamman:Snr Vice President, Hitoshi Muramoto: Executive Vice President & Chief Co-Ordinating Executive. Lloyd Cele Toyota Brand Ambassador.