The Toyota Way

The
Toyota Way

With its emergence as a diversified, international corporate leader, Toyota has an established set of values, beliefs, principles and business methods that act as the lifeblood of the company; we call them The Toyota Way.

Two main pillars support The Toyota Way: Respect for People and Continuous Improvement.

Respect for People

  • Respect - we make every effort to understand each other, take responsibility and build mutual trust.
  • Teamwork - we stimulate personal and professional growth, share development opportunities, and maximise individual and team performance

Toyota President and CEO, Akio Toyoda



Continuous Improvement
  • Challenge - long-term vision, meet challenges with courage and creativity to realise the dream.
  • Kaizen - improve business operations continuously, always drive innovation and evolution
  • Genchi genbutsu - go to the source to find the facts, make correct decisions, build consensus, and achieve goals with haste.

With these pillars in mind every Toyota associate throughout the world is urged to take professional and personal responsibility for advancing the understanding and acceptance of The Toyota Way.

Know the Way, Lead the Way
  • We must know where we are before we can chart the way ahead.
  • We accept that every milestone on our journey is merely a marker for the next.
  • Every goal we accomplish, every target we meet, is but a springboard for even greater goals.
  • We must learn from the past, we must not dwell on it.

We are looking ahead and we will get there by 'Knowing the Way'.

The Value of Things

Every Toyota product has its own, unique value to a customer. Toyota Value, however, is something that is shared across the board. It is the special value provided to every customer. It is about striving to add the individual touch wherever possible. It is about looking ahead and adding value in new situations created by the diversification of customer needs and social changes.

Our aim is for customers to interpret Toyota Value as 'Toyota always provides value optimised for me', which means multiple elements, simultaneously working in harmony, at the highest level of performance.

Core Values

Communication

We value open and honest communication.

Respect

We value diversity and treat all people with equal and mutual respect.

Customer

We put the customer first.

Quality

We strive for excellent quality in all we do.

Social Involvement

We care for our society and aim to make it a better place.

Ownership And Responsibility

We take responsibility for all we do.

Integrity

We always do the right thing, even when no one is watching.

Teamwork

"My focus is on my customers and it all starts with me. I will always remember that the customer comes first."

This is the ideal we have set for our staff, it is how we want them to interact with you, their clients. Toyota Touch is the working habits that we live by, and so do our staff, so that they in turn can provide a reliable and outstanding service.

Toyota Touch is the foundation that we’ve built this ideal upon. Six important pillars support it:

  • Professionalism
  • Approachability
  • Understanding your customer's needs
  • Provide on what you promise
  • Provide quality service
  • Always thank your clients

Organisations supported by Toyota

Toyota as a whole is dedicated to sharing that value with not only its customers but also to those in desperate need.

Gauteng Province
  • Centre for Development and Enterprise
  • National Business Initiative
  • Action for Blind and Disabled Children
  • LifeLine Alexandra
  • Alexandra Disability Movement – Pillsbury
  • Abraham Kriel Children's Home
  • Childhood Cancer Foundation (Choc)
  • Our Children's Fund, Alexandra
  • Thandanani Orphanage
  • UkuKhanya KweZwe Centre
KwaZulu-Natal Province
  • Rally to Read
  • Protec
  • Masakhane Crèche
  • The Browns' School
  • Junior Achievers
  • LifeLine Durban
  • Highway Hospice
  • Issy Geshen Old Age Home
  • Community Chest