The Toyota logo is based on the circle, prized for its characteristic of continuous
movement, represented in the form of three ellipses.
The Pythagoreans regarded three as the number of harmony, since it combines unity
(the number one) and division (the number two).
In the Toyota logo, each ellipse has a specific meaning;
- The first is the sign of life. It represents customers and Toyota’s ongoing dedication
to fulfilling their needs.
- The second is the symbol of power. It embodies the power Toyota puts at the customer’s
fingertips as well as the strength and drive of Toyota’s infrastructure and support.
The outer circle stands for friendship. It provides the basis for Toyota’s success,
both today and in the years to come.