TOYOTA INSPIRES TOMORROW’S DRIVERS WITH CHILDREN’S DRIVING EXPERIENCE

Toyota is treating the drivers of tomorrow to a hands-on experience that lets them take the wheel of a colourful car at the International Tokyo Toy Show. The Camatte Journey gives youngsters the chance to take a simulated trip past some of the world’s greatest travel destinations, the central feature in Toyota’s presentation at the international exhibition from 7 to 10 June.


It’s the latest in a series of Camatte models since 2012 that Toyota is showcasing these special products to help children learn about the basics of driving and how cars work – all in a way that builds interest and excitement for the next generation of motorists.


The Camatte Journey mixes both real and virtual experiences. Children will be able sit inside an adapted version of the Camatte Petta miniature car, decorated with colourful stickers from worldwide travel destinations and even featuring a vintage trunk mounted on the boot.


They will learn about the position of the brake and accelerator pedals using a tablet before moving off in the car down a short course, with changing landscapes projected onto a 220-degree screen to create the effect of going on a real journey. The Camatte Petta is an open-top, three-seater car, measuring a little over 3m long and powered by an electric motor.


This year’s Toyota stand will also feature the Camatte57s Sport, a model first seen in 2013, with rides available for children who are unable to take a ride on the simulated Camatte Journey. 

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