Toyota… Still Leading The Way


• Tough trading conditions but Toyota leads with a 20,6 per cent market share
• Corolla had an impressive trading month with 1,565 units sold
• Stalwart Hilux still leads the pack – 619 units ahead of its nearest rival

Toyota was the only motor manufacturer to break through the 10,000-unit barrier to rack up a commendable 11,156 sales for the month of October, a leading margin of more than 25 per cent or 2,273 sales ahead of its nearest competitor. This translates to a market share of 20,6 per cent, or to put it another way, one in every five vehicles sold is a Toyota product.

Low consumer sentiment contributed to an overall decline of 10,9 per cent in the new car market but there were nevertheless some stellar performers from the Toyota stable. Corolla was the fifth most in-demand vehicle across all categories with a segment-leading 1,565 units sold. RAV4 is another model that continues to enjoy consistent buyer support with a class-leading performance of 506 vehicles finding new homes during October, putting this model ahead of its nearest rival by more than 150 units for the month.

Worth mentioning is the fact that Toyota’s share of the passenger car market was its best yet (18,9 per cent) on the back of a good showing by models such as Corolla and Corolla Quest (1,119) as well as the introduction of the all-new Aygo (110), although the latter was hampered by a late retail start in the month and limited initial supply.

And, as Glenn Crompton, Vice President of Marketing for Toyota South Africa Motors points out: “Key Toyota models like the Hilux and Fortuner are currently in run-out and this has impacted sales due to the non-availability of certain derivatives, but the numbers for these stalwart models are nevertheless impressive.

“Hilux put in a showing of 2,639 units for the month – that’s a mere 101 units adrift of the October sales leader. Year-to-date however the picture’s slightly different with the evergreen Hilux continuing its march to a 39th year as South Africa’s best-selling model, outselling its closest competitor by 619 units.

“Likewise, Fortuner continues to impress with a robust 746 sales for the month – a segment best but these numbers are not sustainable up until the launch of the new model as stock is seriously depleted.”