With its emergence as a diversified, international corporate leader, Toyota has
an established set of values, beliefs, principles and business methods that act
as the lifeblood of the company; we call them The Toyota Way. The Toyota Way is
supported by two main pillars: Respect for people and Continuous Improvement. Together,
they define how the people of Toyota treat others and how they perform their work
in order to deliver the company’s values to customers, shareholders, associates,
business partners, and the global community. Learn more:
‘Respect for People’ - Key Principles:
- Respect – we make every effort to understand each other, take responsibility and
build mutual trust
- Teamwork – we stimulate personal and professional growth, share development opportunities,
and maximise individual and team performance.
‘Continuous Improvement’ - Key Principles:
- Challenge –long-term vision, meet challenges with courage and creativity to realise
- Kaizen – improve business operations continuously , always drive innovation and
- Genchi genbutsu – go to the source to find the facts, make correct decisions, build
consensus, and achieve goals at best speed.
The Toyota Way is an ideal, a standard, and a guiding beacon for the people of the
global Toyota organisation. It expresses the values shared by all, transcending
language and nationality, and finding application in every land and society. Every
Toyota associate throughout the world is urged to take professional and personal
responsibility for advancing the understanding and acceptance of The Toyota Way.
Know the Way, Lead the Way
Toyota South Africa has a proud past. ‘Know the Way, Lead the Way’ was the theme
of the Toyota World Convention in Tokyo in 2003, and has become a guiding credo
for Toyota world-wide.
- We must know where we are before we can chart the way ahead.
- We accept that every milestone on our journey is merely a marker for the next.
- Every goal we accomplish, every target we meet, is but a springboard, a platform,
for even greater goals, even higher targets.
- Our past successes add up to a solid foundation on which to build our future, and
although we must learn from the past, we must not dwell on it.
We are looking ahead and aiming for ambitious goals, and we will get there by ‘Knowing
the Way’; by having concrete objectives – by setting goals that are attainable,
although not easy.
The value of things
We may speak many different languages in South Africa, we may hold different beliefs,
but of all the things we have in common, perhaps the most powerful is the instinctive
understanding we all have, of the ‘Value of Things.’
Every Toyota product has its own, unique value to a customer. Toyota Value, however,
is something that is shared across the board. It is the special value provided to
every customer. It is about striving to add the individual touch wherever possible.
It is about looking ahead and adding value in new situations created by the diversification
of customer needs and social changes.
Our aim is for customers to interpret Toyota Value as ‘Toyota always provides value
optimised for me’, which means multiple elements, simultaneously working in harmony,
at the highest level of performance.
The five values we are constantly working to harmonise:
- Quality Experience:
Our never-ending quest for Quality improvements, components, people.
- Beyond Expectation:
Wide product range, cost, service levels, work to create a positive customer experience
- Joy of Owning:
Raising the style stakes
- The Next Standard:
Latest Toyota technology and engineering excellence showcased by Toyota’s Formula
1 team. Dealerships to be equipped with the Intelligent Tester (early detection
= early resolution).
- True to Society:
Building a safe and clean environment. Being a good corporate citizen. Uplifting
and empowering local communities. Includes training and development programmes.
By using Toyota’s accumulated knowledge from markets around the world, we are creating
Toyota Value. Ongoing training and applying innovative business skills is the key